Make-up choice

Originally, we were going to do the make up by ourselves, because it is not that difficult. However, the media department suggested we hire a professional make-up artists so that the make-up would look as professional as possible. For the fluorescent light maze element, we will have the lead singer with dark shiny purple lipstick and purple/turqouise blue eyeshadow. We thought these colours would work harmoniously with the pink and ice blue lights. 

For the dance sequence when the lead singer and dancers are lit and visible, we want her to have simplistic make-up. Such as a matte lipstick, and earth tones for the eyeshadows, we also want her to have large eyelashes and thick eyeliner.

We chose this make-up ideas, because they are current make-up trends (such as the Kylie Jenner inspiration) and our target audience are females who are 18-21. The target audience will identify with this because it is current and relatable to them. According to Dyer's Star Theory, the aritsts' ideology should represent the audience marketed to. Therefore the audience will copy the aritsts ideology and style, which means a more dedicated fan base; thus more money made for the industry. Additonally, the dramatic and trendy make-up choices connote a powerful feminine tone. A popular genre convention in R&B music videos (especially if it's a female artist) is to have a strong female empowernment message behind their video and song. We hope our make-up choices will exude a strong/confident personality for our artist and will heighlight the genre conventions we used from R&B music.