Based on our artist and genre, our group believes that our target audience will be females between 18-21.
We concluded this target audience because studies have shown that people prefer and connect with singers of the same sex. This is due to the singer acting as a role model to the person, the more relatable the artist is (gender, age etc…) the more the person identifies with them; this is also supported by many psychological theories such as social learning theory. The song is also about a girl trying to be with a guy and this also is a relatable topic to older teenagers and young adults. The lyrics themselves are also from a female point of view. Our target audience 18 - 21 year old females, if measured along the VALS scale would fall under the category group of:
We concluded this target audience because studies have shown that people prefer and connect with singers of the same sex. This is due to the singer acting as a role model to the person, the more relatable the artist is (gender, age etc…) the more the person identifies with them; this is also supported by many psychological theories such as social learning theory. The song is also about a girl trying to be with a guy and this also is a relatable topic to older teenagers and young adults. The lyrics themselves are also from a female point of view. Our target audience 18 - 21 year old females, if measured along the VALS scale would fall under the category group of:
- EXPERIENCERS: They are young, enthusiastic, impulsive and rebellious. They seek excitement and are always looking for new adventures.
This is because the song is mainstream and the artist image would be synthetic which most young adults like, due to the glamour and fame of the artist. The artist will be promoted as being sultry, provocative and having the ‘bad girl’ image which most young adults can relate too.
We will appeal to the target audience through mediums such as the music video. The music video idea is intended to be avant-guard, new and original which would make the audience appreciate the artist’s creativity.
We will appeal to the target audience through mediums such as the music video. The music video idea is intended to be avant-guard, new and original which would make the audience appreciate the artist’s creativity.
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