Feedback for Main Treatment

When we pitched our ideas to Luke, we received some feedback on our idea. The first one was that Luke was not familiar with the construction of a neon ball. His question was how would we build a sphere for the singer to dance and perform, made of tubes of light. Additionally, we were made aware that the size of the sphere would not be as big as we expected and that would limit us in the performance of the singer.  We were also told to feature the male rapper more. We will incorporate the male rappers lip sync to the rap throughout the video so that it isn’t just a random shot of a man’s lips singing.

Another point, was that the success of the video would highly depend on a confident and sassy artist for the music video. Therefore, we would need to carry out some screen tests for the artist before casting.

 Not only do they need to look the part but they also have to convey the attitude of the artist.  

For the element of the singer and dancers behind the screens, we would not be able to shoot it with the 3 screens beside each other in the studio as there is not enough space to do so. For that reason, we will shoot each girl individually behind one screen and then bring the three screens together in post-production effects.

The biggest point we discussed was the rotating wheel with the artists silhouette. The construction of such an element is possible, however it would be expensive to do so. In addition, to have the ball rotate, would prove some logistical and practical issues.

If we are not able to have the wheel rotate, we will make it rotate in post-production. Due to the cost and scale to build the wheel, we will make it the feature element and the artist will move around and interact with it more.  

We did receive feedback to consider, a lot of it can be easily adjusted, but issues like the neon ball and wheel will need to be revised in order to make things more practical.