Smaller Focus Group

We conducted a smaller focus group in order to gain a wider range of feedback. We also wanted to consolidate the feedback we received from our larger focus group. Saskia developed and changed some of the questions from our questionnaire so that they could be more clear and allow for more constructive feedback. 

Below are the updated questions:

Digipack – 

Closed questions: 

1)    Do you think the poses we use represent female empowerment? 

2)    Would you change the Digi-pack and have more than just her feature? 

3)    Would you say our Digi-pack gives out the R&B feel? 

4)    Do you believe hard-copied digi-packs are still regularly used and brought? 

Open questions:

1)    What represents the genre of R&B for you? 

2)    What would you change on our digipack? 

Music Video – 

Closed questions: 

1)    Was the genre clear throughout? 

2)    Did we use the female and the rapper in a good way, or did we overuse one whilst underusing the other? 

3)    Did the video hold your attention from start to finish? 

Open questions: 

1)    Which element do you think should star the most?

2)    Why would you have the dancers star more? 

3)    If you could would you change the rappers position in the video more (i.e.  incorporate him more) 

Overall Campaign: 

1)    Does the colour scheme match the R&B genre? 

2)    Is the campaign a useful insight into this artists brand/overall image?

 Below are videos of the smaller focus group answering the questions: