Feedback from Large Focus Group

Below are some videos of the feedback from the large focus group. We had a discussion with them about the music video, Digi-pack and overall campaign.

- There is too much focus on the artist on the digi-pack. We would need to add different elements on the album to add variety and to make it more interesting.  

-We need to emphasise the R&B genre throughout the campaign especially on the digi-pack. 

- They also mentioned that there are parts in the music video where there are many shots and it gets too busy; and there are some parts that are slow and get boring. We need to experiment with the order of the shots and duration in order to keep the audience’s attention and to prevent repetition. 

- One of the main notes was that we should include more of the dancers in the music video.