Our Questionnaire

We created a questionnaire in our group that included both closed and open-ended questions. For each element (Music video, Digi-pack and overall campaign) we wrote around 10 close and 10 open question for each element. This was so that we could get a balance of quantitative and qualitative data, so that we can improve on our music video and Digi-pack. 

Below is our questionnaire

Are you that Somebody Questionnaire?

Digipack:

Yes                                 No
What age are you?
Do you buy hard copied Digi-Pack?
Do you like the poses we have chosen to use?
Does the colour scheme work?
Do you find it looks too repetitive?
Would you say we have photo shopped it too much?

What genre would you say our Digipack matches?
How have we captured the genre R&B?
What elements do you think perhaps don’t work on our digipack?
How would you change these elements to improve them?
What do you think of the use of font we have used?
Do you think our artist is featured too much or does it work?

                                                                                           

Music Video

	Yes	No
Did you get bored at any stage?
Was the genre of R&B clear throughout the video?
Did we introduce the different elements of the video at the right time?
Did you enjoy all three minutes of our music video?
Did you like the colour scheme?
Should there be more shots of the main girl?
Should the rapper have starred more?
Do you think the front cover of the Digi-pack works with the genre?
Did the video hold your attention from start to finish?

How would you make our video more interesting?
Do you like the elements we have used?
What was your favourite element?
Was the editing fast enough or too slow?
Should there be more shots of the of the dancer?
What did you think the idea was of the concept of the video?
Does it bother you that the rapper starts of the music video?

Overall Campaign:

	Yes	No
Does our campaign link?
Do the colour schemes link?
Do the different costumes and outfits work?
Is the genre obvious?
Is there anything you would change about our digipack?
Is our campaign pleasing to the eye?

What would you change about our overall campaign?
How would you change it?
What genre do you think our campaign fits?
Do the music video and album clear belong to the same artist?
Is it clear that the digipack is for an album and not a single?

What is Qualitative and Quantitative Research

Quantitative research collects data in a numerical form which then can be turned into use-able statistics. Quantitative data is much more structured than qualitative data. The data is numerical so that it can be placed into ranks and order. This data can then be used to create graphs, in order to generalize results to a larger sample population. This type of data can show patterns, similarities and anomalies in the findings. Quantitative data is collected through surveys and closed questions.

Qualitative research gathers data that is not in a numerical form. This type of data is collected through open-ended questions and interviews. It tends to be descriptive data and therefore is difficult to analyse than quantitative. This research is useful because it gives a much more detailed view of the sample you are testing. It can show how people think or feel about a certain thing. 

We are going to create a survey which will ask 30 closed questions about the music video, Digi-pack and overall campaign. This will allow us to collate the quantitative data that we can then place on a graph to give a visual representation of the data. Then we will have 30 open-ended questions for the music video, Digi-pack and overall campaign. We will also film them answering the open-ended questions, and we will engage in to a discussion with them, to get some personal feedback. 

We are using both open and closed questions, so that we have a mixture of numerical data that can then be placed on graphs to give an empirical representation of our feedback.

Qualitative data will give us detailed/descriptive data that can give us more personal and opinionated feedback of our overall campaign. 

Photoshoot for our Digipak

For our album cover, we needed to carry out a photoshoot to take the photos for the digi-pak. We needed to book a slot in the photography studio and also find a make-up artist to help us with the shoot. 

We managed to use the photogrpahy studio for the evening and luckily one of our good friends who lives on campus, Laura Smith, is excellent at make-up. We showed Laura the make-up style we wanted and the make-up the artist had in the music video. This was because we were not able to get the same make-up artist and we wanted to keep the look of our artist cohesive throughout the campaign. 

Make-up and hair for Nandi

 

 

 
We experimented with different lenses and lighting, while Nandi was being made up. After doing research on similar artist we wanted to achieve dramatic and powerful photographs to use for the digipak. Below are examples, of album covers that inspired us. 

We decided to have a large softbox light on the artist, because this would diffuse the light evenly on her, and have
 a flattering effect on the artist. Additonally, we had the light to the side and at a slightly low angle; this would create shadows on our artist and therefore give her a three dimensional effect that made her pop out of the picture. 

  We told our artist to do powerful feminine poses, in order to emphasis her female empowernment image and connect with her target audience.

Furthermore we told her that we wanted her to look directly into the camera, so that she connected with the viewer. This would fulfill Dyer's Star Theory Paradox that 'an artist must be both present and absent'. By looking at the audience she forms a connection and the audience feel engaged with her 'present'; however she is not physically there and therefore is 'absent'. 

We also had a fan that helped blow the artist's skirt. This made the skirt blow dramatically in the wind. Therefore it made her look powerful and glamorous by having her hair and skirt flow in the wind in an ostentatious fashion.

Overall it was a succsessful shoot and we did capture great photos for the digipak. We feel that we were able to capture and convey the diva star image of our artist.

 

'Are You That Somebody' Rough Cut

We created a rough cut for our focus group to give us feedback on. We hope that our focus group will give us some advice on what they think we could improve for our final version.