In our group we filmed and worked together to create our Evaluation Task 2. We looked at how our target audience, star image and social media connected all 3 of our ancillary texts.
After having discussed what we would talk about in our video, we then filmed it. After recording our video and discussing how effective the combination of our main product and ancillary texts were, we edited our footage together. In our video we showed examples by using photos of our campaign and of similar artists websites/digipaks/music videos. We discussed our points whilst inclusing visual aids to make our points more clear.
In conclusion, I think that we had a succsessful overall campaing. All of our three main products were cohesive and linked together.
Additionally, we believe that we communicated our artists 'diva' star image to her target audience of 18-21 year old females. Furthemore, our website design is very easy to use and was well connected to social media platforms.
Our Target Audience
Overall, we had an effective music campaign because of all the areas we covered and because we were able to create a star image for our artist and interact with her audience.
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