To garner a profit
from the film, I would issue a wide cinema release, across large chain cinema’s
such as Odeon in the United Kingdom, Cineplex in Canada and Regal Cinemas in
the USA. After a wide cinema release the film would go to pay per view for
viewers to purchase or rent at home. In addition, I would have the main cast go
on tour in many countries to premier the film. In the case of merchandising, I felt
that in Halloween we should release make-up set and a costume replica of that
worn in the film’s opening sequence.
Paramount’s SVP of
Marketing has stated that the company target audience are males and females
aged between 21 to 29, because they represent a vast age group in the
population and as well have a more varied interest of films to watch than the
generation before them.
Overall I feel that
due to Paramount Pictures history in producing ground-breaking films and their
status in the film industry, they would be most suitable in producing my
thriller.
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